01
Content workflow mapping
A clear view of how ideas become approved content, including recurring tasks, ownership and the handoffs that are slowing the team down.
A clearer rhythm for your content.Social.
Social.
In flow.
A social media automation app focused on the recurring work around content coordination, helping teams shape a more consistent operating rhythm.
Let’s talkKeep your social workflow moving. Keep your voice yours.
Social content passes through ideas, assets, reviews and channel-specific steps. We scope an automation app around those handoffs, identifying repeatable tasks while keeping approvals and brand decisions with your team.
THE POSSIBILITIES
What takes shape.
02
Automation scope
A focused set of workflow requirements with defined inputs, actions and review points, so the proposed automation serves a practical content process.
03
Channel & access review
A review of your intended channels, accounts and permission requirements to establish which connections and actions can be supported in the agreed scope.
04
Team adoption & operating guidance
A plan for introducing the workflow, assigning responsibility and reviewing exceptions, with clear expectations for how the team stays involved.
01Understand the content rhythm
Map the people, channels and repeated steps in your current process. Identify a specific coordination problem to address first.
02Define the workflow
Agree on the actions to support, the content inputs and the points that require approval. Confirm channel and account requirements before implementation.
03Introduce & refine
Validate the agreed flow using realistic content, prepare the team to use it and review whether the change reduces effort without weakening editorial control.
A few answers.
Which social media channels can it work with?
Channel support and available actions need to be confirmed against your requirements and account setup. We review the intended workflow before including a particular connection in the agreed scope.
Does automation replace our content team?
The focus is recurring coordination work. Brand direction, creative judgement and approval responsibilities remain part of the process, with your team deciding where automation is useful.
Can this fit our existing content process?
The starting point is the way your team currently plans, reviews and manages content. We discuss fit around those tools and responsibilities, then define the workflow and capabilities appropriate to the engagement.